About SimTutor Inc

Learning by doing. Anytime, anywhere.


About SimTutor 

The future of technology in healthcare education is exciting. Online learning simulations are an integral part of a future-proof education system. SimTutor was founded by medical professionals to enhance the education of healthcare students, and enable them to learn from anywhere at any time.

Our education solutions are designed to improve training outcomes, stop education gaps, and keep the medical professionals we trust prepared to provide excellent care. Healthcare workers, nurses, doctors and more trust SimTutor for its mission-critical simulation solutions.

SimTutor Inc. was formed through the merger of sister organizations SIMTICS and SimTutor. As a unit, the company offers comprehensive simulation eLearning solutions — from concept to deployment — to support an organization’s training needs.

SimTutor Author is a content authoring platform designed for administrators to develop their own custom or semi-custom courses.

SIMTICS is an expansive library of nearly 200 healthcare simulation modules used by over 300 education institutions worldwide.

Meet the Team

Our carefully assembled team boasts a wide variety of backgrounds and experiences. From seasoned IT and SaaS development to healthcare and education technology, we have extensive expertise in the medical simulation space.

SimTutor Team Members

Clancy Marshall Chief Executive Officer

Clancy has over 20 years’ experience and a proven track record of launching innovative start-ups, developing and managing market-leading e-Learning platforms, and founding education technology-based foundations. 

Some of Clancy's previous roles include: Founder of  Cleverywhere, an educational gaming company that prepares students for standardized tests; VP of Global Core Platforms for Pearson, Chief Operating Officer and Co-Founder of the non-profit 20 Million Minds Foundation, and Founder of DynamicBooks, the e-textbook subsidiary of Macmillan Publishers.

Outside of work, Clancy enjoys spending time with her family and their many animals.

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Cherry Vanderbeke Chief Operations Officer

Cherry has helped to grow the company into a well-recognized simulation solution provider, winning major institutional customers in the US and beyond, and individual subscribers in over 90 countries.

Cherry spent much of her career in the multi-national IT industry based in UK and New Zealand, including 5 years as GM Software Solutions at Gen-i. After running her own consulting business for several years, she was invited to join the SIMTICS team in 2008, to help the company scale to meet the needs of the US education market. 

Outside of work, Cherry relaxes on her 60 foot steel boat, and also volunteers at Coastguard Communications.

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Jamil Geor Chief Technology Officer

Jamil is a talented software architect and developer with extensive knowledge of cloud-first app development and 3D computer graphics. He has been working with the SIMTICS and SimTutor products for the past 15 years, designing the architecture, overseeing the development of the technology platforms and ongoing enhancements, and working with customers around the globe to deliver effective learning solutions.

With more than 20 years of experience in software development, he has also delivered technology solutions for some of the world’s largest brands.

If Jamil’s not working, he’s probably playing with his young children or out walking his dog.

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Ryan K
Ryan Knapp VP Sales/ Partners

Ryan has more than 15 years' experience in SaaS, edtech, and publishing. He is a sales and business development consultant who specializes in launching start-ups.

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Ryan Flahive VP Product Strategy

Ryan is an award-winning product manager with deep experience in customer-oriented product development, customer on-boarding and training, strategic partnerships and value proposition design.

Known as a fearless networker who builds confidence and trust with diverse stakeholders, Ryan has proven expertise in leading functional goal-oriented teams while motivating change and innovation.

Outside of the office, Ryan enjoys all four seasons in the mountains near his home in Boulder Colorado. 

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Brian Nelson VP Business Programs
Brian is a returned alumnus to the SIMTICS/SimTutor family after having previously managed the Medical Assistant project while living in New Zealand. Now based in the US Pacific Northwest, he has lived internationally for much of his life and brings nearly 30 years of program management and leadership experience across the healthcare, military, federal government, telecommunications, and non-profit sectors.  Brian specializes in organizational management, strategic planning, and continuous process improvement.
As an amateur photographer, outdoors enthusiast and self-described foodie, Brian and his family can often be found exploring the trails, camping, or sampling the various menus of local establishments.  
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Tina Clyma Head of Marketing

Tina has been a marketing professional for almost 15 years, working in the media and services sectors. During that time she has worked on projects ranging from brand and website redesign to MarTech implementation and content strategy. As a seasoned senior marketer, she is passionate about advancing SimTutor's presence and reputation within the eLearning industry.

Outside of work, Tina enjoys time with her family and attending hardcore boot camp classes.

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Dantes Fernandes Head of Development

Dantes is passionate about working with cutting-edge technology and pushing forward the limits, with creativity and innovation, helping to shape and contribute to the future of the business.

With 10 years of experience in software development and two postgraduate in Strategic Management of IT and Applied Business, he has added value to three of Brazil's government institutions and helped a startup to build a solid ground-foundation for software development in New Zealand. His interests reside in AI, software automation and technological trends. When not working he's with his family exploring New Zealand or playing with his kids.

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Shelly Zimbelman
Shelly Zimbelman Director of Learning and Content Development

Shelly's 25 years of experience in education include oversight of higher education programs, company start-up divisions and hospital-based education programs. She is experienced in curriculum design and in many delivery methods including professional development, continuing education, classroom-based instruction, blended learning, web-based simulations, and interactive eLearning.

She is an innovative and creative executive with experience in project management, team development, business partnerships, compliance, and online course development. Shelly is also a skilled medical professional with in-depth knowledge of multiple medical fields, accreditation practices and quality assurance. Her extensive and diverse background enables her to oversee all our content development and updates, manage subject experts and clinical editors, ensure quality assurance for content, manage any regulatory requirements, and serve as a medical subject expert in several fields.

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Benny Jekel Customer Success Manager

Benny's role is in the name - all about helping you, the customer, to be successful with our product. With lots of experience with instructional design, media creation, and an especially high knowledge of the SimTutor platform (working with it for 4+ years), he is always keen to help with any questions or issues our clients may have. 

He has a passion for technology - from tech support for friends and family, to PC gaming; but he also enjoys staying very active and he plays a lot of soccer.

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Jill Kraleman (2)-1
Jill Kraleman Customer Service and Training Coordinator

 Jill has over 15 years experience of working with faculty and coaching and encouraging students to help them achieve their educational goals. Her extensive knowledge of customer service, organizational development, project management, as well as employee development and training, are invaluable in her customer service role. 

Prior to joining SimTutor, Jill held positions such as Corporate Director of Student Services, Continuing Education Coordinator and Online Faculty Operations Specialist. She holds a Bachelor of Science in Business Administration from the University of Missouri – St. Louis and has spent most of her career working in higher education.





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Amol Walanj Lead Content Specialist

Amol is the technical lead for the eLearning content department, with close to a decade of experience in media and quality assurance. He was part of a major content project during the early days at SIMTICS, and returned to the company in 2017 to take charge of developing, integrating and maintaining digital content across the SIMTICS platform, and managing the content system.

He also helps with simulation design and building, provides support for product issues, and assists with long-term planning for SimuTutor's products. Amol's knowledge of the English language and grammar is stellar, so he often acts as a proof-reader - and since joining SimTutor he's added medical terminology to his language knowledge base too!

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dave sweeney
David Sweeney Lead Software & Content Tester | Automation Engineer

Dave is an experienced software tester and automation engineer with a decade of experience working on applications within the eLearning space. 

He has a passion for online learning and the benefits it provides – a passion that started when he first joined SIMTICS in 2009. Now he is back again to continue providing quality products to a new generation of customers.

In his spare time, he can be found riding motorbikes, building Raspberry Pi clusters, and is currently studying for a Bachelor of Information Sciences degree.

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Professor John Windsor Co-Founder and Educational Advisor

John and his co-founder, Dr. George Oosthuizen wanted to improve the way that medical students learned procedural skills. It was John's experience of establishing sophisticated medical training centers, and his understanding of the costs, limitations and logistics of running them, that led to the concept of the SIMTICS and SimTutor Author online simulation-based training solutions.

John studied medicine at the University of Otago and later sub-specialized in hepatobiliary, pancreatic and gastro-oesophageal surgery under the tutelage of Sir David Carter in Edinburgh. He became Head of Surgery at the University of Auckland in 2004. His interests in teaching laparoscopic surgery led to the development of the Advanced Skills Training Centre in Auckland. In 2004, a new Postgraduate Training Centre opened where skills training with appropriate technology is provided in a world class facility.

John grew up at the foot of the Himalayas, where his father established a cardiac clinic. This gave John a deep appreciation of the value of education and community, a passion that continues today.

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Sachin Arora Product Director

Sachin is an experienced product management professional who is experienced at leading cross-functional teams to success. At SimTutor, he focuses on ensuring that our product offering provides positive customer experience and resolves key customer pain points. When he is not at work you might find him on the ballroom floor enjoying Latin dancing.

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Haroon is a qualified software engineer, highly competent in testing, planning, design, documentation, automation, and execution. He has been in software quality assurance, testing and project management roles for the past 16 years. At SimTutor he manages quality assurance, testing, and process activities for SimTutor Author and coordinates with other teams on a daily basis.

Outside the office he loves to spend time with his family, working on DIY projects, and exploring interesting places.

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Meet the Board

Collectively, SimTutor’s directors hold decades of international experience in industries ranging from medical devices and healthcare eLearning to property investment and manufacturing. This breadth of industry knowledge is a key factor that enables SimTutor to provide solutions across an enormous range of different companies and needs

Board members

Peter Crosby 1b-1
Peter Crosby Director and chairman of the board

Peter has worked in the medical device industry for over 35 years, and has been the CEO of six medical device companies (public and private) in four countries. From an engineering background, he has 30 issued US patents and has brought many products to the world market. Peter has served on the Board of 12 companies, and is or has been Chairman of five.

Since retiring as a full time CEO in 2017, he has started a third career helping other companies develop, prosper and grow, as an advisor, consultant and board member.

Peter loves renovating houses (six so far), and spending time with his children and grandchildren scattered throughout the world.

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Rick Boven Director

Rick is a professional strategist and management consultant leading Stakeholder Strategies. Rick was previously a partner at The Boston Consulting Group, a director of ASB Bank, the director of think tank, The New Zealand Institute and consultant to several technology companies.

In his spare time, Rick is developing a sustainable farm and writing a book on ideas about the environment. He is an avid runner and tries to stay fit.

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Danny Chan Director

Danny is an experienced director who currently holds a number of directorships across a range of industries. He has extensive experience in accounting, finance, investment management, and education and is also a Member of the Department of Prime Minister and Cabinet - China Project, the NZ China Executive Council and the NZ Markets Disciplinary Tribunal.

Danny enjoys traveling and playing badminton.

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Craig Sinclair Director

Craig has extensive directorship, CEO and executive management experience in a broad range of industries including banking, aviation, multi-channel retails and apparel.

Craig also holds several director positions over a number of early-stage businesses lending them his expertise in growth and management strategies.

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Do you want to incorporate powerful simulation training into your organization?

SimTutor gives you the tools and resources to  create your own simulation training along with a library of ready-made modules.

Speak with our team today and change the way you train online.


SimTutor offers simulation tools and solutions for every organization.