The SimuLearn Story

SimuLearn is a simulation eLearning, management and content company offering interactive, cloud-based solutions to raise and improve the accuracy, skills and understanding of workforces around the globe.  Organizations can purchase market specific solutions for their employees, while instructional designers can purchase a comprehensive suite of content planning and authoring tools to create learning modules for their own customers. 

SimuLearn is the parent company of SimTutor and SIMTICS, two New Zealand based companies providing eLearning solutions to the US and beyond since 2008. 

Trusted simulation based training tools and services 


SimTutor is the trusted simulation and scenario based training platform used by global corporations to drive learning and development across multiple industries.

The learning-by-doing approach, based on learning research and cognitive psychology, makes personalized, self-paced employee training effective and engaging. The deep learning and high retention level achieved, delivers the desired behavior and performance in the workplace. 

SIMTICS offers medical simulation training. Multi-media cognitive simulations are integrated with 3D anatomy, quiz, video and text. Like a “flight simulator for clinical procedures”, computer based simulation reduces the risks of learning and enables repetitive practice so learners can build both competence and confidence.


The History of SimuLearn


It began in 1998. Doctors George Oosthuizen and John Windsor  were frustrated with the way in which medical students were taught to perform complex procedures. Traditional training through face-to-face sessions, workbooks, and written tests was costly, time-consuming and ineffective. 

The pair of doctors turned to technology to create a solution - a solution that combined both theory and practice and improved proficiency and confidence levels dramatically. 

Created and incubated in New Zealand, today, the SimuLearn platform has evolved into a leading eLearning tool, which is used world-wide across multiple industries.

SimuLearn enables organizations to deploy state-of-the-art simulations into training curriculum, quickly, inexpensively, and at large scale. We offer world-class tools and/or expertise for the creation of simulation based training for any industry.

SimuLearn is driving competence and performance to new levels and building human intelligence into multinational corporations, as well as local businesses in small corners of the planet!

Build intelligence in your organization with SimuLearn.



SimuLearn Team Members

Clancy Marshall CEO of SIMTUTOR and SIMTICS

Clancy has over 20 years’ experience and a proven track record of launching innovative start-ups, developing and managing market-leading e-Learning platforms, and founding education technology-based foundations. 

Some of Clancy's previous roles include: Founder of  Cleverywhere, an educational gaming company that prepares students for standardized tests; VP of Global Core Platforms for Pearson, Chief Operating Officer and Co-Founder of the non-profit 20 Million Minds Foundation, and Founder of DynamicBooks, the e-textbook subsidiary of Macmillan Publishers. Outside of work, Clancy enjoys spending time with her family and their many animals.

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Cherry Vanderbeke Chief of Operations

As COO Cherry has helped to grow SimuLearn into a well-recognized simulation company with major institutional customers in the USA and beyond, and individual subscribers in over 90 countries around the world.

Cherry spent much of her career in the IT industry in UK and New Zealand. After running her own business for 10 years, she was invited to join SIMTICS team in 2008, to help them scale to meet the needs of the US education market. 

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Tina Clyma Head of Marketing

Tina has been a marketing professional for almost 15 years, working in the media and services sectors. During that time she has worked on projects ranging from brand and website redesign to MarTech implementation and content strategy. As a seasoned senior marketer, she is passionate about advancing SimTutor's presence and reputation within the eLearning industry. Outside of work, Tina enjoys time with her family and attending hardcore boot camp classes.

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Sachin Arora Product Director

Sachin is an experienced product management professional who is experienced at leading cross-functional teams to success. At SimTutor, he focuses on ensuring that our product offering provides positive customer experience and resolves key customer pain points. When he is not at work you might find him on the ballroom floor enjoying Latin dancing.

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Benny Jekel Customer Success Manager

Benny's role is in the name - all about helping you, the customer, to be successful with our product. With lots of experience with instructional design, media creation, and an especially high knowledge of the SimTutor platform (working with it for 4+ years), he is always keen to help with any questions or issues our clients may have. 

He has a passion for technology - from tech support for friends and family, to PC gaming; but he also enjoys staying very active and he plays a lot of soccer.

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Dantes Fernandes Head of development

Dantes is passionate about working with cutting-edge technology and pushing forward the limits, with creativity and innovation, helping to shape and contribute to the future of the business.

With 10 years of experience in software development and two postgraduate in Strategic Management of IT and Applied Business, he has added value to three of Brazil's government institutions and helped a startup to build a solid ground-foundation for software development in New Zealand. His interests reside in AI, software automation and technological trends. When not working he's with his family exploring New Zealand or playing with his kids.

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Muhammad Haroon Rasheed Khan QA Manager

Haroon is a qualified software engineer, highly competent in testing, planning, design, documentation, automation, and execution. He has been in software quality assurance, testing and project management roles for the past 16 years.

At SimTutor he is managing quality assurance, testing, process activities and coordinating with other teams on a daily basis. Outside the office he loves to spend time with his family, working on DIY projects and exploring interesting places.

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Ryan Knapp Head of Sales/Partners

Ryan has more than 15-years experience of SaaS, ed tech  and publishing. He is a business and development consultant who specializes in launching start-ups.

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Shirley Erwee Social Content and Marketing Executive

Shirley is an alternative education and eLearning marketing specialist. She has a passion for researching and promoting educational solutions! She is responsible for articles and social media content, which highlight the latest trends, insight and scientific evidence to help our clients to improve their training.

She enjoys outings to beautiful places with her family and taking photos to prove it!


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Jamil Geor Chief Technology Officer

Jamil is a talented software architect and developer with over 10 years experience in developing solutions for large and small enterprises. He has extensive knowledge of 3D computer graphics and internet application platforms.

Jamil first worked with SimuLearn during the company's start-up phase, when he led the engineering development of our original PC-based product. He returned to SIMTICS in 2009 to lead the design, development, and ongoing enhancement of the new generation web-based platform, and integration with customer systems. He has also recently completed development of the mobile app for iOS.

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SimuLearn's Board of Directors

Simulearn Logo smallCollectively, SimuLearn’s board hold decades of international experience in industries ranging from medical devices and health care eLearning to property investment and manufacturing. This breadth of industry knowledge has been a key factor in enabling SimuLearn to provide solutions across an enormous range of different companies and needs.

Board members

Peter Crosby 1b-1
Peter Crosby Director and Chairman of the Board

Peter has worked in the medical device industry for over 35 years, and has been the CEO of six medical device companies (public and private) in four countries. From an engineering background, he has 30 issued US patents and has brought many products to the world market. Peter has served on the Board of 12 companies, and is or has been Chairman of five.

Since retiring as a full time CEO in 2017, he has started a third career helping other companies develop, prosper and grow, as an advisor, consultant and board member.

Peter loves renovating houses (six so far), and spending time with his children and grandchildren scattered throughout the world.

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Paul Dyson Director

Paul has worked in international technology companies in Australia, UK, France, India and New Zealand and has broad experience in commercialising technologies.

His principle interests are in medical devices, diagnostics, healthcare e-learning and light electric vehicles.  

Paul is also a passionate supporter of the arts, a restaurateur and enjoys spending time outdoors.

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Craig Sinclair Advisor to the Board

Craig has extensive directorship, CEO and executive management experience in a broad range of industries including banking, aviation, multi-channel retails and apparel.

Craig also holds several director positions over a number of early-stage businesses lending them his expertise in growth and management strategies.

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Rick Boven Director

Rick is a professional strategist and management consultant leading Stakeholder Strategies. Rick was previously a partner at The Boston Consulting Group, a director of ASB Bank, the director of think tank, The New Zealand Institute and consultant to several technology companies.

In his spare time, Rick is developing a sustainable farm and writing a book on ideas about the environment. He is an avid runner and tries to stay fit.

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Danny Chan Director

Danny is an experienced director who currently holds a number of directorships across a range of industries. He has extensive experience in accounting, finance, investment management, and education and is also a Member of the Department of Prime Minister and Cabinet - China Project, the NZ China Executive Council and the NZ Markets Disciplinary Tribunal.

Danny enjoys traveling and playing badminton.

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David Bone Advisor to the Board

David serves as Chairman on Boards of Directors for a number of companies involved in manufacturing, refrigerated logistics, medical training, standards certification and property investment. He has extensive experience in governance, management consulting and strategy.

In his spare time, David enjoys all things to do with boating.

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