Behind SimTutor

The SimTutor story

It all began in 1998. Doctors George Ooisthuizen and John Windsor were frustrated with how medical students were taught to do complex procedures. Traditional training through face-to-face sessions, workbooks, and written tests was costly, time-consuming and just plain ineffective. 

Doctors George and John turned to technology to create a more efficient solution - a solution that combined both theory and practice and grew competence and confidence levels dramatically. It was at this point that SimTutor was born. Today, the platform has evolved into a simulation and scenario-based eLearning content authoring tool, suitable for all mission-critical and customer service-based industries.

Team Members

Dave Murdoch
Dave Murdoch CEO

Dave has a passion for applied learning and creating great products that make for happy customers. Prior to joining SimTutor, Dave held senior management positions at ANZ Bank, owned a cafe that served up delicious New York style fare and trotted the globe with BP Oil.

In his spare time, Dave loves playing pretty much every sport under the sun, doing fun stuff with his young family and reading.

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Ewart MacLucas CTO

Ewart is passionate about all aspects of product development from conception through to final user experience and marketing.  

Having launched, run and sold various startup's, he loves the organizational, commercial and technical challenges involved in growing great ideas into scalable, quality, high-performance products that solve real problems for customers.  

Ewart loves orienteering, running, biking and trying to interpret instructions from his 4.5-year-old.

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Todd (1)c
Todd Martin Head of Sales

An applied learner himself, Todd desires to make interactive and engaging learning systems available to as many people as possible.

Todd has sold software and technology solutions for the past 14 years, always with a focus on solving business problems for his customers. Away from the office, Todd enjoys his roles as husband and father to four great kids. Favorite activities include house and car projects, traveling, biking, swimming, boating, and generally being outdoors.

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Tina Clyma Head of Marketing

Tina has been a marketing professional for almost 15 years, working in the media and services sectors. During that time she has worked on projects ranging from brand and website redesign to MarTech implementation and content strategy. As a seasoned senior marketer, she is passionate about advancing SimTutor's presence and reputation within the eLearning industry. Outside of work, Tina enjoys time with her family and attending hardcore boot camp classes.

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Benny Jekel Product Support Specialist

Benny is a link between the product and the customers, providing help and making the support videos featured on our support page. He is working towards a degree in Information Systems and Computer Science at The University of Auckland.

He has a big interest in computers, and enjoys gaming, playing soccer and keeping active.

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Jamil Geor Lead Developer

Jamil has been developing software for the last 17 years, and has over 10 years experience in developing Simulation-based eLearning tools.

If he's not working, he's probably walking the family dog or taking the kids out for some kind of adventure.

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Kanika Vatsyayan Tester

Kanika is a hands-on technology professional, with experience providing on-time software releases in complex, project-based environments.

Besides work, Kanika likes to spend more of her time gaming, reading and exploring the latest technological trends.

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Our Board of Directors


Collectively, SimTutor’s board hold decades of international experience in industries ranging from medical devices and health care eLearning to property investment and manufacturing. This breadth of industry knowledge has been a key factor in designing SimTutor to apply across an enormous range of different companies and needs.

Board members

Peter Crosby 1b-1
Peter Crosby Director and Chairman of the Board

Peter has worked in the medical device industry for over 35 years, and has been the CEO of six medical device companies (public and private) in four countries. From an engineering background, he has 30 issued US patents and has brought many products to the world market. Peter has served on the Board of 12 companies, and is or has been Chairman of five.

Since retiring as a full time CEO in 2017, he has started a third career helping other companies develop, prosper and grow, as an advisor, consultant and board member.

Peter loves renovating houses (six so far), and spending time with his children and grandchildren scattered throughout the world.

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Paul Dyson Director

Paul has worked in international technology companies in Australia, UK, France, India and New Zealand and has broad experience in commercialising technologies.

His principle interests are in medical devices, diagnostics, healthcare e-learning and light electric vehicles.  

Paul is also a passionate supporter of the arts, a restaurateur and enjoys spending time outdoors.

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Craig Sinclair Advisor to the Board

Craig has extensive directorship, CEO and executive management experience in a broad range of industries including banking, aviation, multi-channel retails and apparel.

Craig also holds several director positions over a number of early-stage businesses lending them his expertise in growth and management strategies.

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Rick Boven Director

Rick is a professional strategist and management consultant leading Stakeholder Strategies. Rick was previously a partner at The Boston Consulting Group, a director of ASB Bank, the director of think tank, The New Zealand Institute and consultant to several technology companies.

In his spare time, Rick is developing a sustainable farm and writing a book on ideas about the environment. He is an avid runner and tries to stay fit.

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Danny Chan Director

Danny is an experienced director who currently holds a number of directorships across a range of industries. He has extensive experience in accounting, finance, investment management, and education and is also a Member of the Department of Prime Minister and Cabinet - China Project, the NZ China Executive Council and the NZ Markets Disciplinary Tribunal.

Danny enjoys traveling and playing badminton.

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David Bone Advisor to the Board

David serves as Chairman on Boards of Directors for a number of companies involved in manufacturing, refrigerated logistics, medical training, standards certification and property investment. He has extensive experience in governance, management consulting and strategy.

In his spare time, David enjoys all things to do with boating.

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Work with us.

Want to create for a living? We're always on the lookout for talented individuals to add to our team.
If you'd like to work with or for SimTutor, get in touch with us below.

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